The timing of other programmes will also be restructured to suit Middle East residents. Viewers in the region can watch new blockbuster movies and all weekend shows on Fridays instead of having to miss them on Sundays. ![]() The Asianet Middle East 24/7 channel will effectively replace the Asianet channel from Kerala. Madhavan, Managing Director of Asianet Communications Ltd. We believe that the difference in outlook and aspirations must reflect in our channel’s programming,” said K. “There is a considerable difference in the lifestyle of Keralites in their home state and the expatriate community living in the Middle East. Currently, viewers of Asianet in the region are offered the same programme schedules as that of the flagship channel in Kerala. The new channel’s programming is tailored to suit the lifestyle of Kerala expatriates in the region.
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